BET.com and BET
  • Original Music Score for Picture
  • Sound Design
  • Voice Casting
  • Original Music for Web

Music and sound design were fused to help create the overall aesthetic for a suite of spots created the overall aesthetic for a suite of spots created for the online launch of BET.com. Slang crafted these elements to create a seamless link between what viewers saw on television and the newly created online presence.

The BET.com launch was one of two campaigns Slang Music Group created for the brand. As the brand began to assimilate syndicated multicultural entertainment content, Slang was again called to create original music and sound design for commercial themed “Black Star Power”.