Vince Lawrence is an internationally recognized innovator in dance music.

Industry insiders recognize Vince as co-author of the first recording officially designated "house music".

Credited with the initial organization of Trax Records, a seminal Chicago House label, Lawrence has exposed some of the dance world's greatest prodigies, including Marshall Jefferson (Move your Body, Ride the Rhythm, etc.), Adonis, Byron Styngly, Farley Jackmaster Funk, Ron Hardy, Screamin' Rachel and Jesse Saunders while inspiring many others.

As founder of Chicago's Slang Musicgroup, Lawrence has evolved from artist and producer to entrepreneur and marketer. Above all, he is a veteran of the street with an intuitive understanding of what youth culture craves-be it style and music or consumer products that he telegraphs to the street through soundtracks for advertising or non-traditional "under the radar" field marketing programs. Vince Lawrence's intimate relationship with pop culture and lifelong love of music have evolved into a unique insight that is eagerly sought out--from the trend hunters of Madison Avenue to the likes of pop stars the world over.