• Cost Effective Alternative
  • Efficiency Library Contribution

Luster Products, Inc., is the leading African-American owned and operated manufacturer of premium personal care products servicing people of African descent worldwide. Luster Products’ brands include the Pink Brand, products for women; S-Curl, products for men; PCJ Pretty-n-Silky & Smooth Roots, children products; YOU, unisex products and Designer Touch, products for stylists.

Luster hair care products, based in Chicago, had a special need for custom music themed for each of their spots. Given current economic trends, Slang producers were asked by their agency to come up with cost effective solutions. Tracks were selected by agency creative and in some cases, songs were composed to communicate brand initiatives. By licensing & customizing songs from the Slang Library as opposed to original music with singers, Luster was saved demo fees, original music composition and union wages/residuals for music. Across the campaign, the savings was nearly 40%.